How Google Analytics can help you with your ad campaign.
In earlier days, marketing strategies were limited to advertisements in newspapers, magazines, TV, and radio, Posters, etc., But today, the marketing strategies are beyond limitations. Brands can advertise their product everywhere. Ad campaigns that run on sites, are strongly connected to Google analytics.
Today, Google Adwords which is popularly known as, Price-Per-Click (PPC) service, has been used by both small and bigger business organizations as a significant tool for online marketing. This tool is helping many companies all over the world to compete with their competitors. One of the most popular PPC service providers today is, Google. To know how Price-Per-Click service works on your brand, read here PPC Perth.
For the success of PPC tool, traffic analysis of your website plays a significant role. Traffic analysis can be performed with the help of Google Analytics. Google Analytics and Adwords, when linked together, can help you understand the visitor’s activity on your website. It helps you understand the online presence of your brand.
Analysis of your web page can give a lot of information. Following can be analyzed-
* At the moment, how many visitors are on your site
* How are users directed to your site ( through ads, social networking sites’ posts, emails or reference)
* How many of the visitors are visiting your site again
* Which page on your site, is visitors’ favorite
* From where visitors are viewing your site(locations)
These are few things that can be known if you carry out an analysis of your website.
This information can help you understand what people are expecting from your company.
This information will also help you build right key phrases for the PPC. The success of an ad campaign lies in choosing the right keywords.
Sometimes, the traffic for your website will be good, but the traffic conversion will not be happening.
Detailed analysis with the rectification of the Key phrases if required, for the PPC, can help you overcome this problem.…